Include Press Release in Your SEO
Do you think press releases are old-fashioned thing? If done properly they can be an effective SEO tool that drives more visitors to your site and boost the relevance of your site. When you submit your press release distribution, you will enhance the quantity of backlinks to your site that are relevant content. This is done through newswire services as well as the web websites they provide content. Simply the submission of a single press announcement via a distribution service will give your website a variety of relevant inbound hyperlinks from trusted sites all over the web.
To gain the maximum benefit from the distribution process your distribute press release, you must approach an SEO strategy for your release similar fashion to how you consider the Search Engine Optimization of your site. The release must be designed with your desired keywords in mind. It must include relevant content for these keywords.
Wait...Hold it up... Do you aren't sure you've got anything to write about that's newsworthy? Actually, you can. You can post one on almost anything. You could announce a new service or product and announce a brand new service, or make announcements about a new hire... everything. You could even make a submission regarding your blog. Do you not have a blog? (Shame on you!) Take some time to create with your blog, create your first blog post and then post a press release for distribution about it. Press releases are just crucial enough not to release.
There are five parts to the press release, and we will discuss the best way to make each one. They include:
About the Company
Every part must be written correctly for SEO to get the maximum value of the release. Here are the steps you need to follow when writing the press release.
Step 1. Select the keyword(s) you'd like to focus. Your keywords could be a single word or more. It is recommended to select long-tail keywords to draw in visitors seeking your products and services. For instance, if you're an exclusive buyer agent located in Long Beach California and your farming zone is restricted by the Long Beach Area, you shouldn't simply use the term 'California Real Estate'. An alternative for this situation is 'Long Beach Realtor in California'.
Step 2. Select a page or two on your site to link to that is based on the same keywords targeted to your site. A lot of services permit anchor text in the text of your press release distribution service. Therefore, make sure you select your website pages with care and ensure they include not just the same keywords, but with relevant content.
Step 3. Design the title using keywords within the title. What is the first thing someone would type to find the best press release distribution services? Think about your future clients' mind and then write your name to attract that particular client.
Step 4. Write the summary using the most crucial keyword you've chosen in step one. It is important to keep your summary brief (less than 150 words) and include a variety of keywords to those you choose to use into your headline. Your summary will be displayed as a description right in the title of SERPs (search results pages for engines) and using various keywords increases the exposure of your selected keywords.
Step 5. Create the text (body) taking into consideration that it should be written in a "third-party news reporting manner of speech. Do not use the words you, your, our or any other word that suggests you are speaking to your intended audience. This portion must be totally neutral and not be promotional in the sense that it is a promotional one. Make sure you use your keywords in the text, but stay away from keyword-stuffed content. Anchor text is used for linking to 2 pages of your site. Some newswire distributors do not permit the inclusion of anchor text however the majority will, so be sure to have your links prepared in those that allow anchor text.
Step 6. Create your quote. It is the only location where you can utilize your voice to market your company. In the rest of your press release distribution services, you should be in keeping with the 'third party news reporting voice. Use only one quote and make sure to use just the two quotes. Do not break the quote in two quotes as some companies just index one quote. And when it's an incomplete thought, it'll look informal.
Step 7. Create your 'About the Business'. In 3-4 sentences, write about your business in the same "third-party news reporting voice that you use for the text in your release. This should be your company's "elevator pitch'. Include your link to the index page on your site by using anchor text. There are newswire distributors that do not permit anchor text. In most cases the ones which do not permit anchor text will permit you to type out an URL for your website in the condition that you don't precede it with [http://]. ://]
Step 8. Find out who your press contact will be , and then include that contact information at the at the bottom of your release. Depending on the publication it is possible to eliminate this section once you submit your best press release distribution in place of providing contact information in the form for submission.
Step 9. Read it OUT LOUD. It is imperative that you do this is to draft your announcement. The process of reading the release aloud will reveal areas that do not sound right'. After you've read it out loud and completed any necessary adjustments to the text, you're ready to submit the release for distribution companies.
Step 10. Send your press release to two to five distribution companies. There are numerous free distribution and distribution of press releases available online. Two of the ones I use include przoom.com and 1888pressrelease.com
That's it! After you've got your press release filed, you'll typically need to wait for a week or two for the distribution company to accept the press announcement. Once they've accepted it and you have it, you'll be able to access a variety of relevant in-bound links that are from trusted websites across the web. - how are press releases distributed
However, wait... there's another thing you must do.
Once you've submitted your announcement via newswire distribution service and you have received it, you'll be required to convert it to the format of PDF and then place it on your website. It is recommended to have one section on your website that is dedicated to news regarding your business, and then include news announcements on the PDFs. It is also recommended to hyperlink to your PDFs from your blog and link it with the section for news on your site.
Whew! It sounds like a amount for a single press release, doesn't? The truth is that after you've tried it several times, it becomes a breeze. Make it a point to establish a habit of publishing one newsletter each month. You can include it on the date you have planned for each month's newsletter (you already have one, don't you?) and modify the content a bit to be included in your announcements for your business as well. Making this a habit can help increase the number of customers who are already looking for your products and services. There is no better method to boost your profit margins with no cost? - how to press release distribution
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