Trapstar The London-Born Streetwear Brand That Became a Global Movement
Trapstar The London-Born Streetwear Brand That Became a Global Movement
Trapstar is not just a clothing brand — it’s a symbol of hustle, mystery, and underground culture. Born in the streets of West London, Trapstar rose from humble beginnings to become a global force in streetwear, blending bold design with raw attitude. Its roots in UK rap, its ties to street life, and its rebellious energy have helped shape a brand that feels more like a movement than a label.
The Origins of Trapstar
Trapstar was founded in 2005 by friends Mikey, Lee, and Will. What started as a small operation — selling graphic T-shirts out of car trunks and house parties — quickly grew into a highly sought-after brand with a cult following. The name “Trapstar” reflects a mindset: the blend of the trap lifestyle (hustle, survival, independence) and the star mentality (ambition, confidence, elevation).
From the beginning, Trapstar stood out by keeping things low-key. Their famous slogan, “It’s A Secret,” created mystery and exclusivity. The brand didn’t beg for attention — it attracted it.
The Trapstar Style
Trapstar’s designs are bold, gritty, and undeniably street. The aesthetic is a reflection of the urban experience, with pieces that mix rebellion, resilience, and swagger. Common features in Trapstar pieces include:
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The iconic Trapstar arch logo
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Gothic-style fonts and cryptic messages
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Dark colorways — black, grey, red, and military green dominate
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Heavy graphics — flames, chains, and custom slogans
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Oversized hoodies, puffer jackets, and two-piece tracksuits
Each collection is limited, creating hype and urgency with every drop. Trapstar doesn’t release clothes — it releases moments.
Streetwear and Music: A Powerful Bond
Trapstar has always been linked with the UK music scene — particularly grime, drill, and rap. Artists like Skepta, Stormzy, Headie One, and Dave have rocked Trapstar gear on stage, in music videos, and in everyday life. The brand doesn’t rely on paid sponsorships — artists wear it because it represents their lifestyle.
In 2016, Trapstar gained international recognition when it partnered with Jay-Z’s Roc Nation, giving the brand a major push into the U.S. market. Big names like Rihanna, A$AP Rocky, and The Weeknd have since worn the brand, proving that Trapstar isn’t just a UK favorite — it’s a global streetwear heavyweight.
The Trapstar Hoodie and Puffer Jacket: Icons of the Brand
If you had to name two pieces that define Trapstar, it would be the Trapstar hoodie and the Trapstar puffer jacket. These pieces represent the brand’s DNA: bold, unfiltered, and street-certified.
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The Hoodie: Usually features the arch logo, available in multiple colorways, and designed with heavyweight materials. It’s both a fashion item and a symbol of identity.
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The Puffer Jacket: One of the most hyped items in the Trapstar catalog. Known for its oversized fit and bold back print that often glows or shines. It’s the perfect winter statement piece.
These items sell out fast, and many become collector’s pieces, especially limited-edition versions or collabs.
Exclusivity and Drop Culture
Borsello Trapstar operates like a secret society. There’s no constant stream of product — instead, there are surprise drops, limited quantities, and rare restocks. This drop culture keeps fans alert and fuels resale hype. The scarcity makes each piece more valuable and respected.
This "if you know, you know" vibe is central to the brand. Owning Trapstar feels exclusive — not because it’s expensive, but because it’s hard to get.
What Trapstar Stands For
Trapstar isn’t about being flashy — it’s about being real. It represents:
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Hustle: For those grinding to make it, no matter their starting point
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Confidence: You wear Trapstar to stand out, not blend in
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Rebellion: The brand was built without asking permission, and that spirit lives on
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Culture: A blend of music, fashion, and identity tied to London and beyond
Wearing Trapstar means something. It’s a nod to your roots, your grind, and your goals.
Conclusion
From selling T-shirts in West London to becoming a staple in the wardrobes of global stars, Trapstar has stayed true to its roots while expanding its reach. It’s bold. It’s raw. It’s original. In a world full of trends and copycats, Trapstar stands alone — mysterious, respected, and always on its own time.
Trapstar isn’t just clothing — it’s a code. And remember… It’s A Secret
