What Is a Press Release & How Does It Help Your Business

1 year ago 246

Introduction

Press releases are one of the best ways to get your business in front of a potential client or customer. They're also a great way to get noticed by reporters—and help them learn about your company. If you want to be successful with press releases, it helps to know where to submit them and what kind of content journalists want from them. Here's everything you need to know about writing, pitching, and publishing your own press release:

Write a press release

A press release for business is a great way to get your business in front of the public. It's not just about getting your website or Facebook page more exposure, though; it's also about getting people talking about you and spreading the word about what you do so that potential clients can find out. The best press releases are those that include:

  • Who? What? Where? When? Why? How (your product or service)?

  • Quotes from experts in the field, such as doctors and lawyers

  • Quotes from people who've used/known/heard of your product/service before

A pitch is the best way to get your press release published.

It's not enough to just write a great story and send it off without first pitching it, though. You need to pitch your story in an effective way that will catch the attention of editors and reporters alike.

To do this, you'll want to include some key elements:

  • What's the subject matter? This should be easy for you because if you're writing about something specific (like how Google Glass has changed society), then this should be relatively straightforward! But if there are multiple topics in play here—like an article about how technology can help people with disabilities—then consider including more specifics about each one so that each piece stands out on its own merits but also fits together nicely as part of a larger package or theme throughout its publication process (i.e., “Disability concerns: How tech is making things easier”).

Submit your press release to news outlets.

  • Local newspapers, television stations, radio stations and magazines may be interested in publishing a story about your business expansion. You can submit your press release to them by emailing it directly or through their website. Most news outlets require that you include a contact name and phone number so they can reach out if they have any questions about the story before publication.

  • Online news outlets include blogs such as TechCrunch, Mashable News and Business Insider; forums like Reddit; social media platforms like Twitter; business directories such as Internet Marketing Magazine (IMM) Listings

If you're looking to get your business news out there, there are several places where you can submit your press release.

  • Online business press release distribution sites: These sites allow users to post their own stories and then send them out through various channels. Some of the most common ones include PRWeb and NewsWire (both owned by Google). You can also submit directly on these sites if you have a "free" account with them, or pay for access through an agency like us at [our email address].

  • Local news outlets: These include newspapers, radio stations and TV stations in local communities. We've had great success working with our clients' local newspapers when they're looking for new advertisers or sponsorships!

Conclusion

You may have heard that press releases are still effective, but they’re not really the best way to get your business out there. In fact, when it comes to news outlets and other B2B publications, you should instead focus on building relationships with them so they will want your story in their publication. This will be more likely if they know you or at least have heard of what you do. Another thing to keep in mind is that journalists usually don't want unsolicited stories from random people who just emailed them up because they think it's cute! So make sure that before submitting anything via email or snail mail, ask yourself how much time would go into writing this article on its own merits rather than because we asked for it?"


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