Qualcomm wants to become the ‘preferred platform for PCs’ over Intel and Apple M1

Qualcomm is looking to instrumentality the existent computing hardware manufacture head-on, announcing its plans for a next-generation Arm-based SoC “designed to acceptable the show benchmark for Windows PCs” and claiming that it’s “very good positioned to beryllium the preferred level for PCs, successful the inevitable modulation to ARM.” 

As reported by PC Gamer,  Qualcomm main serviceman Dr. James Thompson announced plans astatine the company’s 2021 Investor Day event that the chipmaker would person a caller procreation of ARM-based chips for laptops and desktops that would spell caput to caput against Apple’s M-series chips in astir nine-months time.

Given Qualcomm’s existent way grounds with the machine market, that’s a beauteous large connection to beryllium making. Not lone did the M1 SoC (system-on-a-chip) marque immoderate superior waves erstwhile it launched past year, but Qualcomm’s erstwhile attempts to interruption into the PC marketplace person felt lackluster, with products specified arsenic the Samsung Galaxy Book S running the Snapdragon 8cx (the companies archetypal SoC designed exclusively for computers) not gathering expectations.

Not lone that, but adjacent Microsoft’s collaboration with Qualcomm to nutrient the SQ1 processor for the Microsoft Surface Pro X failed to impress. With specified disappointing performance, it’s nary wonderment radical went into Apple’s M1 announcement with debased expectations, and wherefore the Apple silicon has taken the marketplace by storm.

Qualcomm’s caller spot volition beryllium designed by the Nuvia team, a institution created backmost successful 2019 by 3 ex-Apple employees and subsequently purchased by Qualcomm for $1.4 billion earlier successful January of this year.

Despite this existent positioning implicit Apple, the institution besides has its sights acceptable connected the wider computing hardware manufacture too, with Tom’s Hardware reporting that the Adreno GPU presently integrated into the Snapdragon SoC volition beryllium scaled up to execute astatine the level of a dedicated video card, though nary plans were revealed connected however this is being developed.

With that, the chipmaker claimed that its caller procreation of ARM SoC’s volition supply amended show and artillery life, with compatibility to beryllium utilized crossed mobile devices, tablets and adjacent vehicles. Qualcomm is aiming to get samples into the hands of vendors successful nine-months time, with the extremity to merchantability to consumers by 2023. 

Analysis: All bark, nary wound for now

Qualcomm is making immoderate beauteous large promises here, galore of which echo the precise aforesaid ones made by Apple regarding the M1 SoC release. It’s understandable that it would privation to emulate the occurrence of Apple’s silicon, but fixed it already has a disappointing past successful the PC market, Qualcomm shouldn’t beryllium amazed erstwhile we accidental that we’ll judge it erstwhile we spot it.

The aboriginal of the computing manufacture whitethorn precise good beryllium ARM-based, but it’s casual capable to marque bold statements and different happening wholly to marque bully connected your promises. Until the samples onshore with vendors and testers successful nine-months clip and we spot immoderate results (providing determination are nary setbacks oregon delays), this is each speech for now.

Given the existent spot shortage and proviso concatenation issues it’s besides not perfect to publically denote a planned merchandise day nether these conditions either. Like it oregon not, Apple’s strategy for keeping everything a concealed until the time of a unrecorded nationalist announcement would fare amended and support expectations low, thing that Qualcomm would person been amended to emulate.

Who knows, possibly we volition beryllium eating our words this clip adjacent twelvemonth erstwhile immoderate aboriginal benchmarks travel in, but until we tin get our hands connected a instrumentality powered by these expected Snapdragon SoC’s, we volition stay skeptical.

source: https://www.techradar.com/news/qualcomm-wants-to-become-the-preferred-platform-for-pcs-over-intel-and-apple-m1

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